[Asia Economy Reporter Moon Hyewon] Tteokbokki unlimited refill franchise Dookki announced on the 12th that it has surpassed 100 stores seven years after expanding overseas.
Dookki opened a new store in Binh Me Thuot, Vietnam on the 1st, achieving a total of 100 stores across seven countries: Vietnam, Taiwan, Thailand, Indonesia, Malaysia, Singapore, and the Philippines. This is a milestone reached seven years after opening its first store in Taiwan in 2016.
To promote mutual growth between the headquarters and franchisees, Dookki implemented a standardized system from menu development to ingredient sourcing, providing franchisees with sauces containing the headquarters' know-how and ingredients preferred by locals to enhance accessibility. Additionally, the self-cooking method where customers select their own ingredients reduces labor costs and allows operation without professional cooking skills, easing the burden on prospective franchise owners.
Dookki is currently preparing to open new stores in the U.S. East Coast and Australia with local master franchise partners, and plans to hold a business briefing session for prospective domestic and overseas franchisees on the 20th at its headquarters in Seongnam-si, Gyeonggi-do.
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