High Interest in 'Seochungju Prugio The First' Eligible for Nationwide Subscription

- Priority 1 Subscription Possible Regardless of Residence if Qualified
- All Types Feature 4-Bay or More, Specialized Designs Including Penthouse Offered

This spring, ‘Seochungju Prugio The First’ is set to be supplied in Seochungju New Town, where nationwide subscription is possible, heating up the sales excitement. In Chungju, the Prugio brand enjoys high preference locally, and with demand from across the country aiming for Chungju’s new ‘flagship’ apartment, the sales fever is unprecedentedly ‘hot’.

Prugio, based on the brand philosophy of ‘The Natural Nobility,’ has been supplying more than 25,000 households annually on average over the past decade. Especially in Chungju, a representative industrial city in the central region, Prugio’s preference overwhelmingly surpasses other construction companies. It has supplied the largest scale of four complexes among major builders in Chungju.

Above all, Seochungju Prugio The First is attracting more attention because ‘nationwide subscription’ is possible. Generally, only residents within the region can apply for subscription, but Chungju Enterprise City has a policy goal of ‘economic revitalization,’ so there are no residency restrictions when applying. Therefore, anyone who meets the eligibility requirements can apply for the first-priority subscription for Seochungju Prugio The First regardless of their place of residence.

Since Chungju is already a region attracting significant interest from external investors, competition to secure a ‘nationwide subscription’ complex is expected to be fierce. According to the Korea Real Estate Board, as of February, out of 320 apartment sales transactions in Chungju, more than half?169 cases?were purchased by residents from outside Chungju. In terms of transactions by outsiders, Chungju ranks fifth nationwide. Expectation of further price increases is driving apartment purchases from Seoul (47 cases), the metropolitan area, and large cities.

The influx of external investors has also clearly driven up Chungju real estate prices. According to KB Kookmin Bank’s recent one-month apartment price change rate (week 28 of February to week 28 of March), Chungju rose by 0.91%, ranking seventh among cities and counties nationwide. Compared to provincial-level increases, it ranks third nationwide after Jeonbuk and Gangwon. Price increases for individual complexes are also steep.

A representative from a real estate agency in Seochungju said, “There is a large waiting demand within Chungju, but inquiries about Seochungju Prugio The First are many, especially from the metropolitan area, so the subscription competition is expected to be very intense,” adding, “Since there are no resale restrictions and fewer loan regulations, the proportion of investors is also expected to be high.”

Because nationwide subscription is possible, the outstanding design befitting the brand is enjoying ‘nationwide’ popularity. It consists of medium-to-large types that are rare in the region, all designed with more than 4 bays per unit, and especially some 84㎡ exclusive area types are supplied with an innovative 5-bay, 4-room layout. Some types also feature a three-sided balcony design, and for the first time in Seochungju, a penthouse type is introduced in five units of 124㎡ exclusive area. This is an innovative design usually seen only in high-end apartments in the Gangnam area of Seoul.

Standing at the tallest height of 37 floors in Seochungju, it is expected to serve as a new landmark in the area. It is also notable for being the first park-style apartment in Seochungju New Town with no cars on the ground level.

A sales official said, “Inquiries are pouring in not only from Chungju but nationwide, so customer interest is very high,” and added, “We will meet the high expectations by presenting the best product and design that can change the standard of living in the region.”

Meanwhile, Seochungju Prugio The First is located in Hwagok-ri, Judeok-eup, Chungju-si, Chungbuk (Chungju Enterprise City Residential and Commercial Block 1), consisting of 8 buildings from 4 basement floors to 37 floors above ground, with a total of 1,169 households including apartments (exclusive area 74~124㎡, 1,029 units) and residential officetels (exclusive area 84㎡, 140 units). A pre-promotion center is operating, and various events for visitors are also underway.