11st Conducts April 'Monthly Sipiljeol' Practicing Eco-Friendly Actions with Customers

11th Street April Monthly 11th Day Sale.

[Asia Economy Reporter Jeon Jin-young] 11st is holding the 'April Monthly 11th Day' on the 11th and conducting various events to practice nature and environmental conservation together with customers.

11st reflected on the significance of April, which has many environment-related commemorative days such as Arbor Day and Earth Day, and through the 11th Day festival including eco-friendly product sales and environmental knowledge quiz events, enabled customers to directly participate in environmental protection.

Through the 'It’s New' special exhibition targeting the MZ generation (Millennials + Generation Z), a variety of products for 'greensumers' who purchase eco-friendly products were prepared. About 20 carefully selected products are sold, including the zero-waste 'Hoguda Bamboo Toothbrush', 'Ohau Carrot Soap', and the animal ingredient-free 'Neogen Slim Metal Mascara'.

On the same day, an environmental knowledge OX quiz event 'Challenge! Green Bell' will also be held. This event was prepared to raise awareness about environmental protection, and participating customers can earn up to 10,000 SK Pay points. Among customers who answer all quiz questions correctly, a drawing will be held to provide socially valuable prizes such as the 'Cuckoo Mom Convenient Food Waste Processor' (5 people) and the 'Cures Eco-certified YUMMY Thermal Bag' (50 people).

The '11st and Green Green' promotion, practicing eco-friendliness together with customers, will also be held. Until the 30th, customers who introduce eco-friendly products they use through photos and texts will earn up to 1,000 SK Pay points, and popular posts will be drawn to receive the 'Donggubat Proper Solid Bar Starter Kit' (4 types including shampoo bar and body lotion bar, 100 people).

Park Se-hwan, head of business management at 11st, said, “As social interest in nature conservation and eco-friendliness increases day by day, we prepared this Monthly 11th Day with the mindset of participating in environmental protection together with customers,” adding, “We will make efforts in various ways not only to provide the joy of shopping but also to create a sustainable society and realize ESG (environment, society, governance) values.”