MZ Generation Obsessed with 'Healthy Pleasure'... CJ Olive Young Sees Sales Increase in Home Training Equipment and Healthy Snacks

Representative image of Olive Young's 'Healthy Pleasure' promotional event held on its official online mall and mobile application (app) until the 17th.

[Asia Economy Reporter Jeon Jinyoung] As the spring atmosphere becomes more apparent, more people are deciding to exercise in preparation for lighter clothing.

CJ Olive Young (hereafter Olive Young) announced on the 11th that from January 1 to April 10, sales of home training and daily health products, as well as major health snacks, increased by 106% and 44% respectively compared to the previous year.

In particular, with the recent craze for ‘Healthy Pleasure,’ sales have surged as the younger generation increasingly manages their weight through enjoyable exercise and low-calorie diets that suit their tastes.

‘Healthy Pleasure’ is a newly coined term meaning the joy of health management. In the past, intense exercise and strict dieting were the main methods, but recently the MZ generation (Millennials + Generation Z) is focusing on a management method that captures both the pleasure of eating and the fun of exercising.

Accordingly, Olive Young is holding a ‘Healthy Pleasure’ special event with up to 60% discounts on about 270 products with the ‘Healthy Pleasure’ concept on its official online mall and mobile application (app) until the 17th.

They have carefully selected various exercise equipment such as mats and gym balls to help exercise easily at home, low-calorie healthy snacks, health foods for inner beauty, massage products, and more. Additionally, during the event period, a ‘Today’s Special Price’ will be held, selecting one product daily and selling it at a price with additional discounts.

Coupon events for reasonable shopping and abundant prize benefits are also prepared. Online mall and mobile app exclusive coupons offer up to 20% immediate discount when purchasing two or more event products, and up to 10% discount when purchasing one or more.

Members who participate in the ‘Healthy Pleasure Lucky Draw’ during the event will be entered into a raffle to win prizes such as a ‘Marshall Bluetooth Speaker’ (2 people), ‘Baskin Robbins Pint’ (50 people), and ‘Olive Young Gift Card worth 5,000 won’ (100 people).

An Olive Young official said, “As the weather warms and expectations for free outings such as overseas travel increase, the trend of young people managing their weight healthily and enjoyably is growing,” adding, “We hope you ‘score great deals’ on ‘Healthy Pleasure’ products at reasonable prices and special sets.”