- Strong Performance of School District Apartments Capturing Demand from 3040 Generation
- ‘Hillstate Changwon The First’ Adjacent to Naedong Elementary, Gyeongwon Middle, Gyeongil High, and Gyeongil Girls' High Schools
As the dual-income rate among the 30s and 40s generation increases, apartments located near schools that allow walking to school, known as ‘Haksegwon’ apartments, are gaining more popularity. Dual-income households in their 30s and 40s are the main buyers with purchasing power for apartments and are also a generation highly interested in education.
According to Statistics Korea's 'Dual-income households by age group of household head,' the proportion of dual-income households among all households in their 30s was 51.3% in 2020, exceeding 50% continuously since the survey began in 2020. Additionally, the proportion of dual-income households among all households in their 40s has consistently exceeded 50% since the related statistics began, with 52.5% in 2011, 54.2% in 2018, and 53.1% in 2020.
In the apartment sales market, apartments traded under the names of people in their 30s and 40s accounted for more than half of the transactions. Analyzing data from the Korea Real Estate Board, last year’s nationwide apartment sales volume totaled 669,182 transactions. By age group, the 40s had the highest number of apartment sales at 169,838 transactions, followed by the 30s with 166,281 transactions. Combined, these age groups accounted for 336,119 transactions, representing 50.23% of the total sales volume.
Consequently, ‘Haksegwon’ apartments are also strong in the pre-sale market. In March, the Gyeryong Construction Consortium’s ‘Elif Sejong’ in Sejong Administrative City attracted 13,779 first-priority applicants for 84 units (excluding special supply), recording a high competition rate of 164.03 to 1. The city’s first integrated elementary and middle school, Sanul Elementary and Middle School, and a campus-style high school are about to open.
Meanwhile, apartments with ‘Haksegwon’ locations are newly being offered, capturing the hearts of parents in their 30s and 40s. ‘Hillstate Changwon The First’ by Hyundai Construction, located in Naedong, Seongsan-gu, Changwon-si, Gyeongnam, is the main example. It offers a safe educational environment with walking access to Naedong Elementary, Gyeongwon Middle, Gyeongil High, and Gyeongil Girls’ High Schools. Nearby are Bansong Girls’ Middle School, Munseong High, and Jungang High, along with a cluster of educational facilities and academies.
The transportation conditions are also excellent. Changwon-daero is adjacent, allowing quick access to various areas, and entry to the Namhaean-daero Wanam IC, which connects to other regions like Gimhae, is convenient. The location also offers easy access to the metropolitan transportation network, including KTX Changwon Central Station, Changwon Station, and Changwon Central Bus Terminal.
‘Hillstate Changwon The First’ is developed together with a park, which is an important location factor for recent buyers, boasting a pleasant residential environment and expected to become a landmark within the park. It also features differentiated landscaping design. The complex includes gardens rich with greenery and waterside gardens, allowing residents to enjoy the comfort of nature, and residents can enjoy leisure activities with their families 365 days a year.
High-quality specialized designs fitting a branded residential product are also introduced. All units are mainly south-facing for excellent lighting and adopt a 4Bay slab-type structure that ensures good ventilation. Additionally, ample storage space designs such as dressing rooms, pantries, and alpha rooms maximize space utilization.
Various and upscale community facilities for residents also attract attention. Sports facilities include an indoor gymnasium with a basketball court, a golf practice range with screen golf, and a fitness center with a GX room, along with a clubhouse and sauna. Specialized facilities for young children such as H-i-Sup (indoor children’s playground) and a community care center are provided, as well as an imagination library and reading room. A private office for telecommuting is also available. Furthermore, diverse community facilities such as a senior citizens’ center and coin laundry are included.
‘Hillstate Changwon The First’ will be built with 17 buildings ranging from 2 basement floors to 33 floors above ground, totaling 1,779 units with exclusive areas ranging from 84 to 137㎡. A model house is prepared, and utmost efforts are being made to prevent and contain COVID-19.
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