Seoul Milk Collaborates with Barista Park Ichu to Launch 'Gangneung Coffee Nutty Cream Latte'

[Asia Economy Reporter Eunmo Koo] Seoul Milk Cooperative announced on the 6th that it has launched the second premium RTD (Ready to Drink) cup coffee in collaboration with Park Ichu, a first-generation master barista representing Korea, called 'Gangneung Coffee Nutty Cream Latte.'

Gangneung Coffee Nutty Cream Latte is a product that maximizes the original flavor of coffee and the smoothness of milk by using savory and soft nutty cream as the main ingredient to create a unique latte taste differentiated from existing RTD coffees that are ready to drink immediately.

Following the first premium RTD 'Gangneung Coffee Latte' introduced in 2020, the second premium RTD targets consumers in their 20s to 40s, who have high convenience store visit rates and a preference for premium coffee.

According to Nielsen Korea, the domestic RTD coffee market size was 1.323 trillion KRW in 2020 and is expected to grow at an average annual rate of about 6% until 2024.