Enhancing OTT Usability... LG Uplus Partners with Startups

LG Uplus Jung Soo-heon, Head of Consumer Division (right), and Kino Lights Yang Jun-young, CEO, are posing for a commemorative photo at the agreement ceremony held at the LG Uplus building in Yongsan-gu, Seoul.

[Asia Economy Reporter Lim Hye-seon] LG Uplus has partnered with the online OTT integrated portal startup ‘Kinolights’ to enhance customers' convenience in using online video streaming service (OTT) content.

LG Uplus announced on the 6th that it signed a ‘Solution Cooperation Agreement (MOU) for OTT Activation’ with Kinolights. The signing ceremony, held at the LG Uplus headquarters in Yongsan-gu, Seoul, was attended by Jung Soo-heon, Vice President and Head of the Consumer Division at LG Uplus, and Yang Jun-young, CEO of Kinolights.

Last month, LG Uplus, along with ‘Union Investment Partners,’ ‘Kakao Ventures,’ and ‘Shinhan Capital,’ made an equity investment of approximately 2.5 billion KRW in Kinolights. Of this, LG Uplus’s investment amounted to about 1 billion KRW. LG Uplus explained that the investment decision was made to enable easier access to its services amid the recent proliferation of various OTT platforms and the resulting vast amount of content.

Through this business agreement, LG Uplus plans to explore ways to enhance customer convenience by linking Kinolights’ solutions such as content recommendations and weekly rankings with its own services. Additionally, they intend to collaborate in various ways to further advance Kinolights’ solutions.

Kinolights is a mobile app service that provides integrated search, content exploration, and recommendation services related to OTT. As of the end of last year, it has surpassed 300,000 cumulative downloads.