"L-Carnitine Containing" Woongjin Foods Launches 'Victoria Balance Fit'

[Asia Economy Reporter Eunmo Koo] Woongjin Foods announced on the 6th that it will launch a new functional product of its sparkling water brand ‘Victoria’ called ‘Victoria Balance Fit’.

Victoria Balance Fit features a unique refreshing sensation with strong, sharp carbonation combined with a tangy tropical mix flavor of tropical fruits. Notably, each bottle (500mL) contains 100mg of the functional ingredient ‘L-Carnitine,’ allowing for a lighter enjoyment. L-Carnitine is an ingredient used in health functional foods that helps reduce body fat.

Victoria is Woongjin Foods’ sparkling water brand launched in 2015, and since its release, it has shown an average annual sales growth rate of about 70%. Following fruit flavors like green grape and lemon, and herbs such as hibiscus and rosehip, last year it completed its enhanced lineup with added functionality for the first time in Korea. Including the new product, Victoria currently holds the largest domestic lineup with a total of 17 flavors.

A Woongjin Foods representative said, “The new product is an enhanced sparkling beverage that lets you experience the thrilling carbonation of Victoria with zero-calorie refreshment in a new way,” adding, “We hope you enjoy the more special Victoria enhanced products lightly and refreshingly with added functional ingredients.”