Emart24 Hwaseong Branch Manager Wondungi Character Unveiled... "Building SNS Universe Worldview"

On the 6th, Emart24 revealed the store manager character Wondungi of the Hwaseong branch through its official Instagram account.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 6th that it will strengthen communication with Generation Z (Millennials + Generation Z) by building a universe that adds fun and storytelling to its brand character.

On the same day, Emart24 revealed content introducing the store manager Wondungi, who is successfully operating the Hwaseong branch, through its official Instagram account, marking the beginning of the SNS universe. Wondungi’s story is based on contacting neighborhood brother Jeyrilla, who arrived on Earth first to experience convenience stores, and then visiting.

An event offering prizes such as LG StanbyMe, Nintendo, and Emart24 gift certificates worth 10,000 won will also be held. Until the 17th, customers can use the augmented reality (AR) filter on Instagram to scan the Emart24 logo and check out the Hwaseong branch. By uploading photos of the space convenience store taken with the AR filter to their Instagram story or feed with the required hashtags, customers can enter the event.

An Emart24 official said, “Space is an unknown world that stimulates curiosity and is also one of the trendiest universes, as it is familiar through its use in various movies. We plan to offer customers a unique experience through storytelling content in the future.”