LG Electronics Holds Special Exhibition with Contemporary Art Gallery Gana Art
LG Electronics is holding a special spring exhibition at the Cheongdam showroom of its ultra-premium built-in appliance brand, Signature Kitchen Suite. The exhibition features the NFT-based artwork "Jeju Life's Middle Path" by artist Lee Wal-jong, displayed on the LG Signature OLED R (first on the left), along with Signature Kitchen Suite products such as the column-type wine cellar, electric range, microwave oven, and column-type refrigerator and freezer, showcased on the third floor living hall of the Cheongdam showroom.
[Asia Economy Reporter Park Sun-mi] LG Electronics announced on the 3rd that it will hold a special spring exhibition at the Cheongdam showroom of its ultra-premium built-in appliance brand, Signature Kitchen Suite.
This exhibition, held in collaboration with the renowned contemporary art gallery Gana Art, is themed "A Letter from Early Spring" and runs from April 4th to June 4th. The exhibition takes place on the 3rd floor Living Hall and the 4th floor Atelier (artist's studio) of the Cheongdam showroom, featuring seven famous domestic and international artists including No Eun-nim, Lee Wal-jong, Jang Maria, Park Cheol-ho, Lionel Esteve, Dunung, and Ethan Cook.
LG Electronics and Gana Art prepared this exhibition so visitors can enjoy a variety of colorful artworks that celebrate the coming spring alongside the Signature Kitchen Suite, a built-in appliance that enhances the elegance of the space.
In particular, at the 3rd floor Living Hall of the Cheongdam showroom, visitors can appreciate Lee Wal-jong’s NFT (non-fungible token)-based artwork "Jeju Life’s Middle Road" displayed on the world’s first rollable TV, the LG Signature OLED R, along with Signature Kitchen Suite products such as ▲ column-type refrigerators and freezers that customers can select and combine in various capacities according to their needs ▲ column-type wine cellars with individually adjustable temperatures for the upper, middle, and lower compartments depending on the type of wine ▲ electric ranges with five burners ▲ and radiant ovens featuring a one-body black glass design.
LG Electronics and Gana Art plan to continuously present various themed exhibitions throughout the year, starting with this exhibition.
LG Electronics opened the Signature Kitchen Suite Nonhyeon showroom in 2017, the first ultra-premium built-in brand showroom in Korea, and last year introduced the Cheongdam showroom, a complex cultural space that transforms customers’ living spaces into art. Customers can directly experience the space where appliances and furniture harmonize and purchase package sets of products arranged by space.
Yeo Min-jun, Head of Sales Support at LG Electronics H&A, said, “We will continue various activities to promote the differentiated customer experience offered by spaces where ultra-premium built-in appliances and art coexist, including this exhibition that allows people to feel the coming spring.”
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