K Shopping will conduct a mobile live commerce sale of the exhibition works from "Horongjeon - Awakening the Tiger" on the 24th.
[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 23rd that it will conduct mobile live commerce sales of exhibition works from "Horyeongjeon - Awakening the Tiger," in collaboration with Korea's leading artainment company, Ray Village.
Horyeongjeon is part of Korea's first art series project that annually exhibits artworks themed around the zodiac animals symbolizing the year. Last year, works by artainer artists such as Koo Jun-yeop, Ha Jung-woo, and Ha Ji-won, themed on the ox, attracted attention. This year, the art exhibition features Korea's top masters and popular artists presenting works themed on the tiger.
On the 24th, K Shopping will sell original paintings, limited edition prints, and other artworks by participating artists in Horyeongjeon. Visitors can find over 40 pieces, including works by Kang Hyung-gu, a master of contemporary art famous for portraits; Lee Jae-sam, renowned for charcoal drawings; and Heo Hoe-tae, the founder of Imography, who reinterprets traditional calligraphy as painting.
Customers who purchase original or print artworks will receive a certificate of authenticity in the form of a non-fungible token (NFT). A promotional giveaway will also be held, offering Grip Tok phone grips to the first 25 customers and a limited edition T-shirt featuring artwork by Koo Jun-yeop to 5 winners selected by lottery.
A K Shopping representative said, "We prepared this special broadcast for customers who want to own unique artworks and those interested in art-tech (art + investment)." They added, "We plan to introduce digital art combined NFT products related to artworks in the future."
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