Monttang Ttukttak Launches 'Pure락 1 Can 10,000 Donation Campaign' for Emergency Support of East Coast Wildfires

The premium interior platform with a strong design focus, ‘Monttang Ttukttak,’ announced on the 17th that it will conduct the ‘Purelak 1 Can 10,000 Donation Campaign’ together with the premium infant formula Purelak Royal Plus to support the victims and recovery efforts of the recent large-scale wildfire on the East Coast.

By participating in the ‘Purelak 1 Can 10,000 Donation Campaign’ and purchasing Purelak Royal Plus, customers will receive the following benefits: ▲ Buy 3 cans and get 1 additional can free ▲ 10,000 KRW donation accumulated per can purchased ▲ The accumulated donations will be donated under the baby’s name after the campaign ends ▲ All participants will receive ‘Pure Water’ drinking water ▲ Premium childcare items will be raffled upon achieving campaign participation goals.

A Monttang Ttukttak representative in charge of the ‘Purelak 1 Can 10,000 Donation Campaign’ said, “We sincerely hope that the damage will be quickly restored and that the East Coast victims can return to their daily lives,” adding, “As this is a customer participation donation campaign, we hope many people will take part meaningfully.”

Purelak, a New Zealand imported infant formula participating in Monttang Ttukttak’s ‘1 Can 10,000 Donation Campaign,’ started as a latecomer in the domestic premium infant and children’s market but achieved a record of selling 2 million cans in the shortest period based on product quality. It continues various social contribution activities to repay customers’ love, notably the ‘Love Milk Powder Tower Donation Campaign,’ where donations are made under the baby’s name upon certification of the milk powder tower. Additionally, Purelak has participated in charity bazaars and supported infant formula for babies in Philippine slums, and famous celebrities have also engaged in donation activities with Purelak Royal Plus.

Detailed information about the ‘Purelak 1 Can 10,000 Donation Campaign,’ which runs for five days from the 17th to the 21st, can be found by searching for Purelak or visiting the Monttang Ttukttak interior platform website.

Meanwhile, according to the Korea Forest Service, the recent large-scale wildfire on the East Coast destroyed 319 houses, 139 agricultural and livestock facilities, 154 factories and warehouses, and 31 religious facilities. The total time spent extinguishing the main fire from the 4th to the 13th was 213 hours, marking the longest duration in history.