Ministry of Culture, Sports and Tourism to Discover IP-Linked Immersive Content

Meeting with stakeholders from movies, games, webtoons, and theaters

On the 15th, the Ministry of Culture, Sports and Tourism will hold a roundtable meeting on the topic of immersive content linked to intellectual property rights (IP) at the National Museum of Modern and Contemporary Art, Seoul. This is the second time Minister Hwang Hee has gathered opinions from policy stakeholders in the content industry, following a meeting in January. Attendees include IP-holding companies in film, games, and webtoons, immersive content developers, amusement park operators, movie theater representatives, and officials from the Korea Creative Content Agency.

The keynote presentations will be delivered by Cho Sung-jin, Head of Strategy Support at CJ CGV, and Lee Seung-jong, Director at Skonec Entertainment. They will introduce "The Reality of Immersive Cinemas" and "Case Studies of Space-Based Immersive Content Experiences," respectively. Following this, the Ministry’s support projects will be introduced and a discussion will be held to explore ways to pioneer the next-generation market of the content industry and expand the new Korean Wave.

Starting this year, the Ministry will discover and support business models that combine competitive content with technologies such as augmented reality (AR) and virtual reality (VR) to create new immersive content. Minister Hwang stated, "The global market size for immersive content in 2023 is estimated at 400 trillion won," adding, "We will maintain close communication with the field and continuously support related sectors."