[Asia Economy Reporter Lee Seon-ae] SPC Samlip's stock price is on the rise. This is interpreted as a result of the recent re-release of Pokemon Bread gaining sensational popularity, leading to a flood of requests to increase product supply.
As of 9:53 a.m. on the 14th, SPC Samlip is trading at 92,600 KRW, up 5.59% from the previous day. Early in the session, it jumped to as high as 94,300 KRW.
According to SPC Samlip, Pokemon Bread, released last month, surpassed 1.5 million units sold within a week of its launch. Pokemon Bread is a product re-released after 16 years, with the concept of "summoning those nostalgic memories," originally sold between 1998 and 2006.
Consumer response has also been enthusiastic. Stickers included in Pokemon Bread are being traded online among consumers for as much as 40,000 to 50,000 KRW, with premium transactions occurring. At convenience stores, an "open run" phenomenon is happening, where customers rush to purchase as soon as the store opens.
A member of BTS (Bangtan Sonyeondan) also garnered significant attention by posting on his social network service (SNS) asking for more Pokemon Bread to be sold. On the 9th, leader RM posted on his Instagram with an image of Pokemon Bread, saying, "Please sell more. I raided 8 convenience stores. Please produce 10 times more Choco Roll and Ghost." "Raid" is a term used when hunting Pokemon and others. Choco Roll refers to the product with the highest sales, "The Return of Team Rocket Choco Roll."
SPC Samlip stated in response to consumer requests, "We are operating the production line 24 hours a day to supply as much product as possible, but the demand is so high that there are difficulties."
Meanwhile, according to financial information firm FnGuide, SPC Samlip's operating profit for this year is expected to increase by 20% compared to the previous year, reaching 79.2 billion KRW.
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