Revu, 110,000 Influencer Marketing Cases Last Year... 23.1% Increase YoY

[Asia Economy Reporter Donghyun Choi] Revu Corporation announced on the 11th that the total volume of integrated campaigns conducted on its influencer marketing platform 'Revu' (REVU) surpassed 110,000 last year, marking an all-time high. This figure represents a 23.1% increase compared to the previous year and about a 32% increase compared to 2019, before the outbreak of COVID-19.

By media type, blogs, which hold the largest share, recorded 94,000 campaigns, a 21.9% increase from the previous year. Instagram campaigns increased by 20.9% to 15,000. YouTube, which launched its service in October 2019, is growing the fastest among all media. The year-over-year growth rates were 341.4% in 2020 and 112.8% in 2021. The total number of campaigns conducted on YouTube last year was approximately 3,000.

The number of open campaigns on Revu has continued to increase even after the COVID-19 pandemic. The company cited the high trust in influencers among the key consumer group, the MZ generation (Millennials + Generation Z), and the growing demand for influencer marketing from local small business owners as the background for this growth. Additionally, the normalization of non-face-to-face lifestyles through digital means was explained as a major factor.

Jang Daekyu, CEO of Revu Corporation, stated, “Influencers have established themselves as a major information channel for consumer decision-making,” adding, “Along with this change in consumption patterns, influencer marketing is gaining attention as a low-cost, high-efficiency marketing tool among local small business owners facing management difficulties after COVID-19, which is reflected in the annual increase in total campaign volume.”

The global influencer marketing market is expected to continue its growth trend. According to global research firm MarketsandMarkets, the worldwide influencer marketing market is projected to expand from 7 trillion KRW last year to about 28 trillion KRW by 2025, with an average annual growth rate of 32%.