[Asia Economy Reporter Jeon Jinyoung] To celebrate White Day, CJ OnStyle announced on the 10th that it will collaborate with convenience store CU to launch limited edition character products. At 9 PM on the same day, the ‘Wiggle Wiggle x CU Mini Carrier’ collaboration product with CU and ‘Wiggle Wiggle’ will be exclusively sold through the CJ OnStyle mobile live channel.
This collaboration product was specially designed for CJ OnStyle’s mobile live broadcast and features the symbol of the lifestyle brand ‘Wiggle Wiggle,’ known for its cute smiley character that has caused a sold-out frenzy, enhancing its rarity. The uniquely distinctive design and the 14-inch mini size make it easy to carry, ideal for outdoor activities such as picnics and short trips, making it practical. Additionally, the carrier is filled with various dessert products such as Kancho, ABC chocolate, and Ghana chocolate, making it a perfect sweet White Day gift. The price is 24,000 won, with a limited quantity of 3,000 units prepared. An event will also be held where the first 400 customers who purchase during the broadcast will receive a ‘CU mobile gift certificate worth 5,000 won.’
CJ OnStyle plans to continue collaborating with CU, known as a collaboration hotspot, to consistently introduce mobile live exclusive products that can only be found on CJ OnStyle mobile live. In the first collaboration broadcast held last November, the ‘Gompyo Mini Carrier Set’ using the Gompyo character was sold out within 5 minutes of the broadcast start, selling all 1,000 prepared units, receiving explosive responses.
A CJ OnStyle representative said, “Following the highly talked-about ‘Gompyo x CU collaboration’ broadcast, this broadcast is also expected to be a huge hit,” adding, “We will continue to offer mobile live exclusive products only available on CJ OnStyle, providing customers with the joy of shopping and the thrill of getting great deals.”
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