Seonggyeong Food Co., Ltd. (CEO: Lim Young-cheong) announced on the 7th that its Jido-pyo Seonggyeong Gim, a flagship product, has been renewed from ‘Traditional Table Gim’ to a new online-exclusive product called ‘Jido-pyo Matnan Gim’.
‘Traditional Table Gim,’ known as the ‘National Lunchbox Gim’ due to its perfect portion size for a single meal and ideal size for wrapping rice, has been steadily loved since its launch and has established itself as the representative product of Jido-pyo Seonggyeong Gim.
While ‘Traditional Table Gim’ had long maintained its silver packaging, it has been reborn as ‘Jido-pyo Matnan Gim’ with two background colors?black and white?featuring the iconic Korean Peninsula BI of Jido-pyo Seonggyeong Gim proudly centered, reflecting the tastes and trends of the main online customer base. The weight remains the same at 4g, and it is available for purchase through the Jido-pyo Seonggyeong Gim Smart Store and other online channels.
Meanwhile, Jido-pyo Seonggyeong Gim uses premium raw materials that pass through six rigorous standards, perilla oil produced fresh every morning in the necessary amounts, and 98% pure New Zealand sun-dried salt, resulting in a crispy texture and rich flavor. All processes are carried out in-house with strict quality control to deliver fresh gim to customers. Recently, Jido-pyo’s labeling of Dokdo has become a hot topic on YouTube, gaining attention especially among younger generations.
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