[Asia Economy Reporter Jeon Jinyoung] Convenience store Seven Eleven has launched two cost-effective beauty items: ‘Celeb Pop Tint 5 types’ and ‘Manyeogongjang Cleansing 3 types’.
According to Seven Eleven on the 23rd, ahead of the approaching spring, they introduced lip makeup products at affordable prices and compact cleansing products that are easy to carry at nearby stores for customers going on outings or going out.
First, the Celeb Pop Tint 5 types (each 5,500 KRW) is a product born from joint research and development between Seven Eleven and the famous cosmetics brand ‘SNP’, characterized by excellent color payoff and smooth application. In addition, it does not easily smudge on masks, making it perfect for mask makeup, and the colors become more vivid with layering, allowing for various moods. The five colors ‘Cherry Red’, ‘Real Red Tomato’, ‘Berry Pink’, ‘Wine Plum’, and ‘Orange’ expand the range of choices.
The Manyeogongjang Cleansing 3 types consist of ‘Pure Cleansing Oil (100ml, 9,900 KRW)’, ‘Pure Deep Cleansing Foam (100ml, 8,900 KRW)’, and ‘Pure Deep Cleansing Tissue (10 sheets, 2,500 KRW)’. They have gained popularity through word of mouth among ‘Kodeok (cosmetic enthusiasts)’ due to their excellent cleansing power, and especially, this product is a small size exclusively offered by Seven Eleven, making it good for travel or carrying in a bag.
Kim Hyunjung, Seven Eleven’s beauty MD, said, “We developed the product based on the fact that color cosmetics that do not easily smudge on masks are gaining popularity as mask-wearing time increases,” and added, “Since it is offered at an affordable price that allows customers to try it lightly, we hope many people will experience it.”
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