Street-Style Commercial Complex... Dongtan Station Herium Central Commercial Facility

[Perspective view of Dongtan Station Herium Central commercial facility, Photo by Himchan Construction]

As the evolution of commercial markets continues, street-type shopping centers have recently gained attention as prime properties that offer stable and high returns.

Unlike the traditional box-shaped shopping centers that rise vertically, street-type shopping centers arranged in a row along the street provide customers with convenient circulation paths, eliminating movement restrictions while enhancing accessibility. This leads to various positive effects such as increased customer dwell time.

Additionally, these centers are generally located along main roads, offering excellent visibility and high advertising effectiveness. With active vehicle traffic and abundant foot traffic, they are advantageous for securing consumer bases. Based on this, tenant preference for these locations is high, reducing concerns about vacancies and thus enhancing business stability.

The popularity of street-type commercial facilities is also prominent in the sales market. For example, ‘Star O’Ciel Avenue I (338 units)’ sold last month in the Michuhol-gu area of Incheon and ‘Sejong Riches Hill (192 units)’ supplied in the Sejong area last May both attracted attention for their street-type structure and were completely sold out in a short period.

Amid this trend, on the 25th of this month, Himchan Construction will launch the sale of ‘Dongtan Station Herium Central Commercial Facility,’ consisting of 55 units across three buildings on the first floor in the Dongtan 2 New Town area of Hwaseong, Gyeonggi-do. This commercial facility will be arranged in a street form along Dongtan-daero for approximately 140 meters to enhance visibility and accessibility, implementing an optimized circulation path for movement.

Dongtan Station Herium Central Commercial Facility is located in the core commercial district of Dongtan-daero and has abundant hinterland demand. It secures potential demand from customers using shopping facilities such as Lotte Department Store and the planned E-Mart Traders, as well as Dongtan Yeoul Park, Dongtan Lake Park, Sinri Stream, Wangbae Mountain, Ribera CC, and the planned Gyeonggi Provincial Library. Furthermore, it is expected to absorb fixed demand from 450 officetel units, about 15,000 households in surrounding residential complexes, and over 470,000 people in the hinterland including Dongtan Techno Valley and Hwaseong General Industrial Complex.

The transportation environment is also excellent. The SRT (Suseo High-Speed Railway) Dongtan Station is nearby, and it is easily accessible via Dongtan-daero and Dongtan Circular Road, the main roads of Dongtan 2 New Town. It is also adjacent to the Gyeongbu Expressway and the Dongtan Junction of the Seoul Metropolitan Area 2nd Ring Expressway.

In particular, the construction of the Dongtan Station Complex Transfer Center, where four lines including GTX-A (planned), Dongtan-Indeokwon double-track subway (planned), and tram (planned) will all pass, is underway. This is expected to further improve transportation conditions around the project site and positively influence land price increases. Additionally, once the undergrounding of the Gyeongbu Expressway and the upper park project are completed, Dongtan 1 and 2 New Towns will be integrated into one, revitalizing the commercial district and increasing the influx of people.

Support benefits differentiated from existing commercial facilities are also noteworthy. Dongtan Station Herium Central Commercial Facility has introduced a rental income guarantee system that minimizes vacancy burdens by guaranteeing income for three years, thereby enhancing investment stability. The rental income guarantee system provided by Himchan Construction offers special benefits considering both investors and entrepreneurs: investors can expect double returns as income is guaranteed for three years even after signing lease contracts, and direct entrepreneurs can start businesses reasonably without worrying about loan interest.

The sale price is also expected to be set at a reasonable level compared to surrounding market prices. Recommended business types include golf-related shops such as golf fitting shops, golf wear, and pro golf shops, which are currently popular, as well as F&B stores like coffee shops and restaurants targeting office workers from nearby companies, and lifestyle-oriented facilities needed by residents of residential officetels such as convenience stores, laundries, real estate agencies, and meal kit specialty stores.

A sales official stated, “Dongtan Station Herium Central Commercial Facility is a street-type shopping center with excellent visibility and customer attraction, and all units are located on the first floor along the main road, ensuring good accessibility. Additionally, synergy effects with nearby residential complexes, industrial complexes, and various convenience facilities are expected.”

Dongtan Station Herium Central Commercial Facility is currently operating a model house.