[Asia Economy Reporter Eunmo Koo] Korea Philip Morris announced on the 14th that it will conduct a trade-in benefit program for the 'IQOS 3 DUO' in collaboration with GS25 convenience stores.
The IQOS trade-in program offers a discount on the IQOS 3 DUO device to existing adult customers who return their IQOS devices (limited to IQOS 2.4+, IQOS 3, and IQOS 3 Multi) instead of discarding them.
This IQOS trade-in program features the largest discount rate ever applied. The IQOS 3 DUO, with a recommended retail price of 130,000 KRW, can be purchased for 49,000 KRW until further notice.
Korea Philip Morris partnered with GS25 to install dedicated collection boxes for IQOS devices in approximately 600 stores nationwide. Adult customers visiting GS25 can receive information about the program and obtain trade-in coupons through the official IQOS call center.
Baek Young-jae, CEO of Korea Philip Morris, stated, "Philip Morris will continue to do its best to enhance customer satisfaction through better services and IQOS discount promotions."
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