[Golf Photo] Phoenix Open's 'Reverse Thinking Marketing'..."Drinking, Loud Cheers, and Booing?"

[Asia Economy Kim Hyun-jun, Golf Specialist Reporter] ○…‘Contrarian Marketing’.

On the 12th (Korean time), the second day of the PGA Tour Waste Management Phoenix Open (total prize money $8.2 million) was held at Scottsdale TPC (Par 71, 7,261 yards) in Arizona, USA. This is a view of the crucial 16th hole (Par 3). As the rounds progress, crowds of gallery spectators are gathering. Attention should be paid to the gallery-centered marketing, which uniquely allows drinking and loud cheering in the global golf world. Due to the impact of COVID-19 last year, attendance was limited to 5,000 people per day, but this year it has been fully reopened, making the atmosphere even more intense. Scottsdale, USA = Getty Images / Multibits