Ourhome Solidifies the 'Gu Ji-eun Era'

Goal to Achieve 2 Trillion Won in Sales This Year
Attention on Former Vice Chairman's Future Moves

Gu Ji-eun, Vice Chairman of Ourhome

[Asia Economy Reporter Eunmo Koo] The sibling conflict over the management rights of Ourhome has been settled with the victory of the younger sister, Vice Chairwoman Ji-eun Koo. This is because former Ourhome Vice Chairman Bonseong Koo announced his intention to completely withdraw from company management by selling all his shares. Ourhome is expected to stabilize under the leadership of Vice Chairwoman Koo, who is currently the CEO.

According to industry sources on the 8th, former Vice Chairman Koo released a statement through his legal representative the day before, saying, "I believe that the normal management of Ourhome and family harmony come first, so I intend to sell all my shares and completely withdraw from management."

Ourhome’s founder, Chairman Jahak Koo, has one son and three daughters who collectively hold 98.46% of the shares. Former Vice Chairman Koo, the grandson of the late LG Group founder Inhoe Koo, is the largest shareholder. The combined shares of his younger sisters Mihyun, Myungjin, and Ji-eun amount to 59.6%. Among the four siblings, Vice Chairwoman Ji-eun Koo was the only one to receive management training, but conflicts arose when former Vice Chairman Koo joined management in 2016.

Now, market attention is focused on the future moves of Vice Chairwoman Koo, who currently leads the company. Previously, Vice Chairwoman Koo turned the company, which recorded losses in 2020 due to the COVID-19 pandemic, into a profit within a year.

Since her appointment, Vice Chairwoman Koo has visited logistics centers and major stores multiple times, confirming Ourhome’s strengths through on-site management while quickly improving profits by eliminating unreasonable and inefficient elements.

Vice Chairwoman Koo is known to have consistently emphasized to employees, "Please respond quickly to market changes by combining the strengths of large corporations and startups, maintaining a systematic and efficient system while adding the swift decision-making and bold execution power of startups."

This year, the company is expected to aim for sales of 2 trillion won. Since the performance of the group meal service business and food business, which had been sluggish after Vice Chairwoman Koo’s appointment, has improved, attention is focused on whether the company can continue its growth by expanding new contracts for group meal operations and developing home meal replacement (HMR) products.