Popular "Decorate My Own Home" in the Virtual World with Various Samsung Products
[Asia Economy Reporter Park Sun-mi] Samsung Electronics' ‘My House’ service, launched on the 5th of last month in collaboration with the metaverse platform Zepeto, has gained great popularity mainly among the MZ generation, surpassing 4 million cumulative visits.
My House is a global service that allows users to create ‘their own home decoration’ in a virtual world using various Samsung Electronics products and interior items such as furniture, lighting, and fabrics.
Samsung Electronics launched this service so that the MZ generation can naturally experience the brand value of Samsung in their daily lives and enjoy their lifestyle through various products and services.
My House was unveiled on the opening day of CES 2022 held earlier this year in Las Vegas, USA, receiving favorable reviews from many visitors to the Samsung exhibition hall. As of the 28th of last month, it set a record by surpassing 4 million cumulative visits. Among Zepeto partner brand services, My House by Samsung Electronics is the only one to achieve this figure in less than a month since its launch.
▲ It was the first Zepeto partner brand service to offer a personalized user experience, ▲ allowed users to naturally experience Samsung Electronics’ products and brand value while decorating their homes according to their tastes, and ▲ continuously attracted user interest and response by providing limited edition items as rewards for completing tasks, which are cited as key factors for the service’s success.
Samsung Electronics plans to continue using My House to deliver engaging connected experiences not only with new products but also among various Samsung products, and to expand collaborations with other industries such as fashion and furniture to strengthen communication with MZ generation customers.
Meanwhile, My House is also expected to create synergy with Samsung Electronics’ ongoing ‘YouMake’ campaign. #YouMake is a global campaign aimed mainly at MZ generation customers, designed to help customers realize their own lifestyles through Samsung Electronics’ customized products and personalized services.
Lee Young-hee, Vice President of Samsung Electronics’ Global Marketing Center, said, “Based on the success of My House, we plan to continuously develop customer experiences optimized for the metaverse and expand marketing activities tailored to the MZ generation’s perspective,” adding, “Samsung Electronics will become a brand that communicates and grows together with future generations.”
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