Reducing the Hassle of Household Labor and Focusing on Products to Relieve Holiday Fatigue
Emphasizing 'Convenience' in Delivery... Home Shopping Orders Can Be Picked Up at Convenience Stores
[Asia Economy Reporter Kim Yuri] Major home shopping channels have curated products around the keywords 'healing' and 'convenience' for this Lunar New Year holiday. Just before the holiday, they offer products that reduce the hassle of household chores such as food preparation, cleaning, and dishwashing, while during and immediately after the holiday, they showcase products that help relieve holiday stress.
CJ OnStyle introduced ready-to-eat meals and food waste disposers just before the holiday, and from Lunar New Year's Day, focused on 'holiday healing products.' On February 1 at 12:35 PM, they will broadcast 'Samsung Gold Exchange 24K,' featuring eight types of pure gold products with 999.99% purity at special prices. A one-time purchase of the 'Ponine Gold Bar 60g' offers a 1 million KRW discount, and installment purchases are available interest-free for 36 months. At 9:50 PM, they will sell the jewelry brand 'Lucedore's' bestseller '24K Clip Necklace Set' and the '24K Pure Gold Oval Coin' package.
On the 6th, viewers can find spinal medical appliances such as the 'Ceragem V6,' a skin lifting device 'Dual Sonic' using high-intensity focused ultrasound technology, the 'Doctor 88 Joint Therapy Device,' and the 'Coway Noble Water Purifier.' Rental product consultation customers on the 6th will also receive prizes worth 10 million KRW. On the 2nd at 8:45 PM, a hotel stay voucher for 'Grand Hyatt Jeju,' which helps relieve fatigue accumulated during the holiday, will be broadcast.
Meanwhile, CJ OnStyle will hold its regular shopping festival 'OnStyle Day' from the 1st to the 6th of next month. When paying for TV home shopping broadcast products through the CJ OnStyle application (app), customers will receive 10% points back (up to 10,000 KRW per day), and some products will offer 20% points back.
NS Home Shopping also curated products to relieve holiday stress and soothe tired minds and bodies until the 4th of next month. On the 31st at 8:20 AM, they will broadcast the 'Taping Tech Support Brace,' which helps protect joints. This product combines support brace functions with sports taping features, assisting during jogging, walking, lifting heavy objects, or cooking. Sets are available for major joint areas such as knees, ankles, and wrists.
On February 1 at 8:40 PM, 'Goeop Liquid Calcium' will be broadcast. It contains 350mg of calcium, considering the recommended intake level for Koreans, made into a water-soluble liquid phospholipid calcium for high absorption. On the 2nd at 6:00 AM, the 'Huslo Vibration Massage Heated Mat' will be aired. This mat-type vibration massager can be placed comfortably on the floor, bed, or sofa to enjoy massages. At 9:45 PM on the 2nd, the 'Ceragem Master V6' will be introduced, which helps relieve muscle pain using heat and massage and promotes smooth blood circulation through the contraction and expansion of air pressure.
Luxury accessories are also featured. On the 31st at 7:30 PM, viewers can find Gucci sunglasses, Gucci signature backpacks, Gucci medium tote bags, Burberry Dalmerton hooded long padding, Burberry Amberford trench coats that bring an early spring feel, Prada windbreaker jackets, and Missoni scarves. Additionally, on February 1 at 1:15 PM, the 'Charmzone Top Class The Collagen Lifting' set will be broadcast, and on February 3 at 10:50 PM, 'Beauty's Pomegranate Collagen' will be aired. The kitchen detergent 'Like Boiled' will be broadcast on February 3 at 8:20 AM.
GS Retail offers the 'GS25 Holiday Arrival' service during the Lunar New Year holiday period, allowing customers to pick up GS Shop products at convenience store GS25 locations. This new service was created through the synergy between GS Retail's main distribution channels, GS Shop and GS25. If customers order products eligible for 'GS25 Holiday Arrival' by 1 PM on the 31st, they can pick them up the next day at their chosen GS25 convenience store. The 'GS25 Holiday Arrival' service covers over 60 products, including live TV home shopping broadcasts, data home shopping 'GS My Shop,' and GS Shop mobile products. When ordering via the GS Shop mobile app or website, customers select 'Convenience Store Pickup Service' and designate their preferred GS25 location as the delivery address. A notification message is sent when the ordered product arrives at the convenience store.
GS Retail is also running an event during this Lunar New Year holiday where all customers using the 'GS25 Holiday Arrival' service will receive a 2,500 KRW GS25 gift certificate. GS Shop explained that while delivery was previously closed early during holidays known as 'red days,' they can now provide this service by utilizing GS25's half-price courier logistics infrastructure, which operates 365 days a year without breaks.
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