[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 2nd that it will simultaneously hold a design contest and an eco-friendly idea contest where customers can actively propose their own ideas.
From the 3rd to the 20th, the "1st Emart Mall Design Contest" will be held. The theme is selected as SSG Delivery's SSG Sketchbook, and designs applicable to SSG Delivery, SSG.com’s same-day time-slot designated delivery service, are being solicited. The design themes are threefold: characters, SSG Delivery, and grocery shopping. Participants are encouraged to create a Hobanjang character born in the Year of the Tiger using the existing character named after Emart Mall’s representative special price corner Obanjang, freely express elements related to SSG Delivery, or draw products preferred by the MZ generation (Millennials + Generation Z). Final winners will be selected through customer voting and an internal design judging committee, evaluated based on applicability, creativity, and originality. The total prize pool is 30 million KRW. Three first-place winners of the "SSGkasso Award" will receive 5 million KRW in SSG Money, six second-place winners of the "SSG Creator" will receive 1 million KRW in SSG Money, twelve third-place winners of the "SSG Sketch Award" will receive 500,000 KRW in SSG Money, and thirty fourth-place winners of the "SSG Rookie Award" will receive 300,000 KRW in SSG Money.
The "Eco-friendly Idea Contest for a Sustainable SSG" is also being held until the 28th. As part of a sustainable eco-friendly campaign, ideas for reducing e-commerce delivery packaging materials are being solicited. The contest is open-format so anyone can easily submit ideas, and winners will be selected by a judging committee composed of SSG.com employees and external environmental experts. The judging criteria include feasibility, creativity, suitability, and expected effect. One grand prize winner will receive 5 million KRW, two excellence award winners will receive 3 million KRW each, six merit award winners will receive 1 million KRW each, and forty special award winners will receive 50,000 KRW Shinsegae gift certificates.
An SSG.com official said, "Through contests where participants can feel that SSG.com is their own company, we expect to naturally secure fansumers and increase brand loyalty," adding, "The winning works will be used in future promotions conducted by SSG.com."
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