Even in PET bottles or with Choco... Smooth 16.5 Degrees

[Asia Economy Reporter Song Seung-yoon] In January last year, Lotte Chilsung Beverage's Chum-Churum lowered its alcohol content from 16.9% to 16.5% in response to the ongoing trend of low-alcohol drinking, which favors light consumption of soju. The brand further emphasized Chum-Churum's signature attribute of 'smoothness,' and the label design, inspired by a stream flowing down a mountainside, was updated with shiny silver foil to highlight shading and add a fresh look.

In June, recognizing the increased proportion of home consumption due to COVID-19, the company expanded its PET product lineup to offer consumers a wider range of choices. In November, aligning with trends, they released a limited edition 'Chum-Churum X Ppappiko,' combining the original smoothness of Chum-Churum with the sweetness of chocolate.