bhc, Customer-Centered Transparent and Win-Win Management

[Asia Economy Reporter Moon Hyewon] bhc has been contributing to the continuous growth and development of the domestic franchise industry based on transparent management and win-win management.

Since starting independent management in 2013, bhc has made bold investments in infrastructure, such as expanding research centers and building new food factories, to provide differentiated research and development and the highest quality.

Additionally, through thorough trend analysis, bhc consistently introduces more than two new products every year, increasing satisfaction for both customers and franchisees.

The development of new menus is based on the management philosophy that stable profit generation through increased franchise sales is true win-win cooperation, and efforts are being made accordingly.

The success stories of Ppurinkle and Matchoking, which are widely talked about in the chicken industry, have sparked a boom in new product development within the industry and brought positive effects by expanding consumer choices.