SK Magic, 3 Consecutive Years No.1 in Water Purifier and Air Purifier Categories at 'Korea Brand Hall of Fame'

On the 27th, at the Swiss Grand Hotel located in Seodaemun-gu, Seoul, Park Ki-chan, Director of the Industrial Policy Research Institute, and Choi Jae-cheol, Head of Marketing Operations at SK Magic (from left), are taking a commemorative photo at the '2022 Korea Brand Hall of Fame' awards ceremony. SK Magic was selected as the number one brand for three consecutive years in the water purifier and air purifier categories with its Self-Direct Water Purifier and All-Clean Air Purifier.

[Asia Economy Reporter Donghyun Choi] SK Magic announced on the 27th that it was selected as the No. 1 brand for three consecutive years in the water purifier and air purifier categories at the '2022 Korea Brand Hall of Fame.'

Hosted by the Institute for Industrial Policy Studies (IPS), the '2022 Korea Brand Hall of Fame' is an award given to outstanding brands loved by consumers across various fields, including consumer goods and services, through comprehensive evaluations such as corporate management performance, brand value, and customer satisfaction. SK Magic was selected as an excellent brand for three consecutive years in the water purifier and air purifier categories with its Self-Direct Water Purifier and All Clean Air Purifier.

The Self-Direct Water Purifier, selected as No. 1 in the water purifier category, is a self-managed product developed for customers who find it difficult to receive in-person maintenance services in the contactless era. The water purifier can sterilize itself and has an easy filter replacement system, making it a continuously popular product.

This performance has been recognized not only domestically but also globally. It won the CES Innovation Award at the '2021 CES (Consumer Electronics Show)' and, in May last year, received the highest '3-star' rating and the 'Superior Taste Award' at the '2021 ITI International Taste & Quality Institute' held by the Belgium International Taste & Quality Institute (ITI) for water dispensed from the purifier. The Self-Direct Water Purifier is the only domestic water purifier to receive this distinction.

The All Clean Air Purifier, selected as No. 1 in the air purifier category, gained great popularity, selling one unit every three minutes upon release, and surpassed cumulative sales of 100,000 units within one year of its launch in November last year. Its cylindrical structure allows 360-degree omnidirectional intake and simultaneous lower intake, quickly absorbing polluted air without blind spots and strongly emitting clear and clean air.

This product features a 'detachable washable' structure for the fan and outlet, which can easily accumulate dust and various pollutants that may cause recontamination of the air, allowing it to be used as clean as a new product at all times despite the purified air being discharged.

Choi Jae-cheol, Head of Marketing Operations at SK Magic, said, “We have continuously strived to present innovative products and services with customer value as our top priority. We will continue to work hard to become a company loved even more by customers based on advanced technology and services.”