Simmons Bed Opens Flagship Store 'Simmons Gallery Hanam Misa Branch'

[Asia Economy Reporter Donghyun Choi] Simmons Bed announced on the 27th that it has opened the 'Simmons Gallery Hanam Misa Branch' in Mangwol-dong, Hanam-si, Gyeonggi-do.

The Simmons Gallery is Simmons Bed's directly managed flagship store. It is a lifestyle showroom that attempts differentiated spatial communication by region.

The Simmons Gallery Hanam Misa Branch is located in the waterfront commercial area of Mangwol-dong, the center of Misa Riverside City, and is expected to broadly attract demand from Gangil-dong in Gangdong-gu, Deokso-ri in Namyangju-si, Guri-si, and Seongnam-si. In addition, it is surrounded by business districts such as Starfield Hanam, a landmark of Hanam, Hanam Knowledge Industry Center, and Gangdong Advanced Business Complex, resulting in abundant foot traffic. Nearby, large home appliance stores such as Samsung Digital Plaza Hanam Misa Main Store and LG Best Shop Misa Main Store are located.

The Simmons Gallery Hanam Misa Branch is composed of the 'Beautyrest Black' zone with a calm and luxurious atmosphere and the 'Beautyrest' zone with a bright and sophisticated atmosphere, allowing visitors to experience premium sleep environments with different charms.

'Beautyrest Black' is a space reminiscent of a luxury hotel, featuring a combination of high-end wood-tone walls, charcoal-colored carpet, and a black ceiling. Visitors can see popular models of Simmons' top-tier line 'Beautyrest Black,' such as 'Kelly' and 'Loren.' Additionally, 'Heritage Alley' is provided, where visitors can view the disassembled Kelly mattress, Simmons' brand history, and Simmons Bed's technology and know-how at a glance.

The 'Beautyrest Zone' is designed as a sophisticated space with bright white walls, deep navy carpet, and floor-to-ceiling windows. This area offers popular models from Simmons' representative mattress collection 'Beautyrest' in various sizes ranging from Super Single (SS) to King of King (KK).