[Asia Economy Reporter Yoo Hyun-seok] BMW Korea announced on the 26th that it will hold the "BMW Vantage Joymall Art Fair," showcasing works by 31 artists from 8 domestic art galleries through Joymall, the exclusive shopping mall within the BMW Vantage app, until the 8th of next month.
The BMW Vantage Joymall Art Fair was planned to provide an opportunity to enjoy unique art content within BMW Vantage, reflecting the art collection and art-tech craze spreading from middle-aged to MZ generation. Customers can easily and safely appreciate artworks online and also purchase pieces that suit their tastes and lifestyles.
This art fair features participation from 8 galleries, including Queens Art Gallery, Gallery Hana, and Baeksong Gallery, which have discovered and introduced promising emerging artists both domestically and internationally. A total of about 150 works completed in various genres such as abstraction and pop art by 31 emerging artists currently in the spotlight, including Kwon Soon-ik, Kim Bareum, Doo Min, Park Ki-hoon, Lee Soo-dong, and Han Sang-yoon, will be exhibited.
Various events will be held during the art fair. First, among customers who purchase artworks, 10 people will be selected by lottery to receive 1 don of gold engraved with a tiger symbolizing the Year of the Tiger 2022. BMW Vantage VIP Gold and Black tier customers who purchase artworks will also receive special gifts such as New Year's drawing cards personally drawn by the artists. Additionally, BMW Coins, which can be used like cash at BMW Vantage and partner companies, will be accumulated.
More detailed information about this art fair can be found through the BMW Vantage app or the Joymall customer center.
Meanwhile, BMW Vantage is the automotive industry's first lifestyle platform, providing integrated services across mobility, travel, culture, and both online and offline lifestyle areas. At the end of last year, it opened Joymall, an exclusive shopping mall for BMW Vantage, continuously expanding services by offering a wide range of premium lifestyle products at reasonable prices. The BMW Vantage app can be downloaded for free from the Android Play Store or Apple App Store on smartphones.
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