CU Delivers Lunar New Year Gift Sets Collected with Customers to Underprivileged Groups

BGF Retail will deliver Lunar New Year gift sets collected by customers and CU through the "Value of Togetherness Donation Campaign" on the 27th to elderly people living alone and those who have suffered abuse.

[Asia Economy Reporter Lim Chun-han] BGF Retail announced on the 26th that on the 27th, through the 'Value of Together Donation Campaign,' the Seollal gift sets collected together by customers and CU will be delivered to elderly people living alone and those who have suffered abuse.

Starting this year’s Seollal gift sales, CU conducted a campaign where if customers chose not to receive the +1 free product and instead donated it, CU would donate the same quantity through a matching grant system. From the sales period of Seollal gift sets, which ran from the 24th of last month to the 20th of this month, about 100 customers participated in the donation.

BGF Retail will add the products donated by CU to the items donated by customers and deliver Seollal gifts worth about 10 million KRW to the Central Elderly Protection Agency. The Central Elderly Protection Agency plans to distribute the donated items to about 400 elderly people living alone or who have suffered abuse, enduring the cold winter, through four elderly protection agencies in the Seoul area, in the names of each donor.

A BGF Retail official said, “It is especially meaningful to be able to join forces with customers to deliver warmth to elderly people spending a cold winter through a fresh method of donating holiday gifts, the first of its kind in the distribution industry,” and added, “We will continue to be a good friend-like company practicing ESG (Environmental, Social, and Governance) management that customers can empathize with, centered around CU.”