Seven Eleven Launches Healthy Ready Meal Pickup Service with FreshCode

On the 26th, an employee at the convenience store Seven Eleven is introducing a healthy ready-to-eat meal pickup service.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 26th that it will start a healthy convenience meal pickup service in collaboration with the salad delivery startup 'Freshcode.'

To use the service, customers can reserve their desired products on the Freshcode website or application (app), select the preferred pickup store called Pro Spot, and then make the payment. Available products include over 180 items such as premium healthy salads, Salad Lab, and healthy lunch boxes. Orders placed before 9:30 AM can be received as lunch on the same day, and orders placed by 11:00 AM can be received as dinner on the same day at the nearest Seven Eleven store with free delivery.

Seven Eleven will initially implement the healthy convenience meal pickup service at about 100 stores in the Gangnam area, including Gangnam, Seocho, and Songpa districts, and plans to gradually expand the service to more stores. The company expects this service to help improve profits by attracting new customers and anticipates various positive effects, such as providing a growth platform for excellent startups.

A Seven Eleven representative said, "As convenience stores have become a major consumer channel, various services that enhance daily convenience are emerging as competitive advantages," adding, "We will further strengthen differentiated services linked with various online platforms to enhance the competitiveness of offline stores."