In the Trend of Value Consumption... Emart's Low-Carbon and Organic Gift Sets Sales Increase↑

Emart Low-Carbon Certified Apple and Pear Mixed Set.

[Asia Economy Reporter Lim Chunhan] As the trend of value consumption spreads recently, gift sets using low-carbon and organic technologies have become popular even in holiday gift sets.

According to Emart on the 26th, total sales of organic fresh gift sets increased by 42.8% compared to the same period last year from the 16th of last month to the 24th of this month. The low-carbon apple and pear set rose to second place in fruit gift set sales rankings with a 43.7% increase in sales compared to the same period last year. The low-carbon Cheongdo semi-dried persimmon set, launched for the first time this year, sold more than 1,500 sets. Sales of organic processed food gift sets such as sesame oil and olive oil also increased by 132.6%.

Low-carbon agricultural technology is a farming method that induces greenhouse gas reduction and provides customers with ethical consumption choices through agricultural water management systems such as reduced fertilizer use, reduced energy for agricultural machinery and heating, and rainwater recycling. Emart expanded the number of low-carbon and organic sets to about 30 types this year, including developing low-carbon Shine Muscat, low-carbon Cheonhyehyang mixed sets, and organic sesame oil sets for the Lunar New Year. This is an increase of about 30% compared to last year.

Use of eco-friendly packaging materials was also expanded in Lunar New Year gift sets. Peacock livestock and seafood gift sets introduced eco-friendly ice packs made from water and starch, and all Peacock seafood sets and six premium refrigerated meat sets replaced packaging boxes with paper cooling boxes. Peacock seasoning and canned gift sets used soybean oil ink on packaging boxes, and seasoning set products utilized moisture-separable labels and easily detachable plastic lids. For canned sets, internal packaging that holds the products firmly was changed from plastic to paper.

An Emart official said, “As value consumption that pursues a healthy life and prioritizes sustainability and the environment expands, sales of low-carbon and organic sets are greatly increasing,” adding, “We will continue to participate in value consumption activities that emphasize environmental and social values and introduce various products.”