Since its founding in 2011, Oasis Market has consistently recorded profits across both online and offline channels, earning a reputation as a solid company in the dawn delivery market, where losses have become the norm.
The secret lies in its logistics IT system, 'Oasis Route,' and its online-offline 'omnichannel' strategy. Pickers use Oasis Route to follow predetermined routes, allowing them to quickly locate and pick the necessary products. It takes a skilled worker about 40 minutes to process orders for 15 customers. In terms of inventory management, the biggest challenge in fresh food operations, the omnichannel approach has proven highly effective. Thanks to dynamically discounting online excess inventory in stores, Oasis Market's inventory waste rate is below 1%.
On the 12th, Oasis Market also ventured into live commerce for the first time in the dawn delivery industry, aiming for another point of differentiation. Since fresh food is a product category where consumers prefer to see items before purchasing, they believe live broadcasts can overcome the limitations of e-commerce.
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