Chilsung Cider Zero, Same Cider Taste and Aroma with Zero Calories

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage's "Chilsung Cider Zero," launched at the end of January 2021, is gaining popularity. Lotte Chilsung Beverage introduced this product in response to the prolonged COVID-19 pandemic, which has made home-cooked meals a daily routine and increased interest in home training. They focused on consumers seeking carbonated drinks that can be enjoyed deliciously without calorie concerns during daily activities such as meals and exercise.

Chilsung Cider Zero incorporates 70 years of Chilsung Cider manufacturing know-how, maintaining the original product's taste and aroma while offering a clean aftertaste with 0 kcal. The packaging uses the same green background and logo design as the original product, with the phrase "Chilsung Cider Zero" added to the label for easy recognition of the product's features. The PET bottle version features a black cap to distinguish it easily from existing products. Within about nine months of its launch, cumulative sales surpassed 100 million cans, and in 2021, cumulative sales reached 120 million cans (based on 250 ml), leading the domestic zero-cider market.