"Sold 630 Cars in One Year" Director Park Gwangju Named Kia's Top Salesperson

Park Gwangju Kia Daechi Gallery Branch Sales Director Selected as Top Salesperson
630 Units Sold in 2021. A Great Record of Being in the Top 10 Nationwide Sales for 21 Consecutive Years

Park Kwang-joo, Sales Director at Kia Daechi Gallery, selected as Kia's top seller in 2021 (Photo by Kia)

[Asia Economy Reporter Changhwan Lee] Park Gwangju, Sales Director of Kia Daechi Gallery Branch (51 years old), was crowned Kia's top seller last year.

On the 25th, Kia announced the list of the top 10 nationwide sales performers of 2021, revealing that Sales Director Park sold 630 units throughout the year, earning the title of top seller.

Sales Director Park has achieved a remarkable record by ranking among the top 10 nationwide sales performers for 21 consecutive years from 2001 to last year. The cumulative sales volume since he started sales work in 1994 reached a total of 13,507 units as of last year.

This surpasses the sales record of Joe Girard, the legendary American car salesman, who sold 13,001 units.

Sales Director Park said, "I believe the result came from my efforts to provide even slightly better service to customers and build trust. Despite difficult times such as COVID-19 and semiconductor shortages, I was able to be named top seller thanks to all the customers, colleagues, and my family who always support me."

Park Kwang-joo, Sales Director at Kia Daechi Gallery, who was selected as Kia's top salesperson in 2021 (Photo by Kia)

Following Sales Director Park, Sales Manager Lee Kwangwook of Sangam Branch sold 490 units, and Sales Manager Jeong Taesam of Jeonju Branch recorded 411 units sold.

They were followed by Sales Manager Yoon Seokchan of Yeongdeungpo Branch, Sales Manager Seo Daedeuk of Jinju Branch, Sales Director Jeong Songju of Mangu Branch, Sales Manager Lee Seonju of Dangjin Branch, Sales Manager Go Sanghee of Sangye Branch, Sales Deputy Manager Kim Kyungsoo of Jamsil Branch, and Sales Director Hong Jaeseok of Chungju Branch, who made the Kia top 10 sales performers list.

They cited ‘customer-tailored’ service?understanding customer tendencies and needs based on a high level of product knowledge and guiding optimal products?as a key driver of last year’s sales performance, along with Kia’s well-structured product lineup ranging from passenger cars to electric vehicles (EVs).

A Kia official emphasized, "We will continue to lead the market with innovative products such as the recently launched EV6, and meet customer expectations by implementing high-level service and customized customer care programs."