7-Eleven Launches 'Soomine Muk Eunji Kimchi Jjigae Ramen'

On the 25th, a model is introducing Sumi's Aged Kimchi Stew Ramen at the convenience store 7-Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 25th that it has launched the private brand (PB) Seven Select’s ‘Sumi-ne Muk Eunji Kimchi Jjigae Ramen’ in collaboration with actress Kim Sumi.

Sumi-ne Muk Eunji Kimchi Jjigae Ramen features a spicy kimchi stew broth made using aged kimchi prepared with Kim Sumi’s recipe. It is characterized by the use of rapidly frozen dried blocks to preserve the crispness and rich texture of domestically produced napa cabbage kimchi. To celebrate the launch, a 2+1 promotion will be held next month.

A Seven Eleven official said, “We planned this kimchi jjigae ramen product together with Ms. Kim Sumi by utilizing kimchi, which is known as a representative pairing food with ramen. As consumers, especially younger generations, are increasingly seeking ramen with diverse flavors, we will continue to strive to develop unique concept products.”