"Milkit Became a Holiday Bestseller"... GS Retail's Simply Cook Sales Up 50.1%

Holiday table setting composed of Korean dishes from Simply Cook.

[Asia Economy Reporter Lim Chun-han] As more consumers seek to prepare holiday meals conveniently, meal kits are emerging as a popular product for the holiday season.

On the 25th, GS Retail analyzed sales data from the week before last year's Lunar New Year holiday and found that sales of the meal kit brand Simply Cook increased by 50.1% compared to the same period the previous month. In particular, sales of Korean cuisine menus grew significantly by 125.3%.

The top-selling menu item overall was Seoul-style So-bulgogi Jeongol. Korean dishes that saw significant changes in sales rankings included Bindaetteok and Jeon varieties. Mung bean Bindaetteok rose from 37th to 7th place, meat Bindaetteok from 38th to 11th, meat Wanja Jeon from 41st to 14th, and seafood Bindaetteok from 44th to 18th. Orders for domestically sourced boneless pork ribs stew and long-simmered Hannanju Gomtang, which had previously remained outside the top 10, also increased significantly, ranking 5th and 9th respectively.

GS Retail will hold the 'Simply Cook Lunar New Year Special' through GS Fresh Mall until the 3rd of next month. It features 29 Korean menu items with discounts of up to 50%.

A GS Retail official stated, "As the culture of spending the holiday with small family units spreads, more consumers are looking to prepare holiday meals conveniently with meal kits and similar products. We aim to support consumers' economical holiday shopping through the Simply Cook Lunar New Year Special, planned based on purchasing data."