Woongjin ThinkBig's 'AI Learning SmartAll' Ad Featuring Lee Jung-jae Surpasses 10 Million Views

Lee Jung-jae Shines with Witty Acting as 'Hon-gong Haegyeolsa'
SmartAll Expands Lineup, Surpasses 200,000 Members in 2 Years

Woongjin ThinkBig announced on the 24th that the YouTube views of the AI learning 'SmartAll' advertisement for all subjects reached 10 million views in just over two months since its release. Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] Woongjin ThinkBig announced on the 24th that the YouTube views of the AI-based all-subject learning 'SmartAll' advertisement surpassed 10 million within just over two months since its release.

The advertisement features actor Lee Jungjae as the 'Solo Study Solver' who rescues students exhausted from studying. Woongjin explained that the witty acting greatly enhanced the advertisement's appeal.

SmartAll is an AI learning brand covering all subjects for elementary and middle school students. It is characterized by improving learning efficiency based on 37 edutech patents acquired by Woongjin ThinkBig.

Launched in November 2019 for elementary students, SmartAll surpassed 100,000 members within 14 months. The learning efficiency improvement effect of 10.5 percentage points was also verified through SCI-level papers. The lineup expanded to include 'SmartAll Middle School' and 'SmartAll Kids,' reaching 200,000 members in just over two years.

Park Sunyoung, head of the Marketing Communication Team at Woongjin ThinkBig, said, "The advertisement, which added fun elements, helped consumers recognize SmartAll's differentiated AI, augmented reality (AR), metaverse technology, and content gap advantages, surpassing 10 million views. We sincerely thank the parents and consumers who have shown great love and interest."