Mirae Asset Life Cyber Window Expansion and Revamp: "Up to 98% Mobile Processing"

Almost All Tasks Handled One-Stop on Smartphones

[Asia Economy Reporter Ki Ha-young] Mirae Asset Life Insurance announced on the 24th that it has expanded and revamped its insurance subscriber service platform, the 'Mirae Asset Life Insurance Cyber Window' application (app).

With this revamp, the mobile processing rate for all tasks has increased to 98%, allowing almost all services to be handled in a one-stop manner via smartphones.

The most notable improvement is the expansion of corporate customer services. The scope of tasks, which previously only allowed fund changes, has been broadened to enable easy handling of various tasks such as payments, virtual account applications, and certificate issuance through the Cyber Window.

General customer services have also been improved, allowing customers to directly apply for tasks that were previously impossible to process non-face-to-face, such as contract changes and excellent health applications, via the Cyber Window. Existing services like fetal registration and virtual account applications have been enhanced to increase usability, maximizing customer convenience.

Additionally, insurtech has been introduced throughout the Cyber Window to improve accessibility. Along with simple passwords and biometric authentication methods, authentication and login can now be done via Naver, PASS, and app card authentication, allowing users to choose their preferred method. Furthermore, the main screen now displays all of a customer's contract statuses at a glance through a dashboard, and the user experience (UI·UX) and design of the smart guide have been revamped to be more customer-friendly, enhancing readability.

Jung Eui-sun, Head of Customer Service Division at Mirae Asset Life Insurance, stated, "We plan to introduce mobile-based insurtech across all customer services to provide differentiated customer experiences and to leap forward as a digital insurance company leading the new normal era."

Meanwhile, to commemorate the expanded opening of the Cyber Window, Mirae Asset Life Insurance is conducting a visitor event until the end of January. Customers who access the Cyber Window app and complete tasks will receive the latest home appliances and gift certificates.