‘Popular in the New Year’ Yeoncho Onttong Daejeon Circulation Up 30%

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The issuance amount of Daejeon's local currency, Ontong Daejeon, at the beginning of the year increased by 30% compared to last year.

According to Daejeon City on the 24th, as of the 18th, the issuance amount of Ontong Daejeon exceeded 120 billion KRW, confirming a 30% increase compared to the same period last year.

Also, with the Ontong Daejeon app gaining an average of 1,000 new users daily, the total number of subscribers surpassed 780,000 as of the 18th, and the number of cards issued increased by about 10,000 compared to last year, surpassing a cumulative total of 1 million cards.

This indicates that the popularity of Ontong Daejeon continues this year following last year. The city interprets that factors such as the ability to use Ontong Daejeon and Daedeok e-Roum simultaneously starting this year, additional cashback (5%) for transportation welfare recipients this month, book cashback (10%) at local bookstores, and additional cashback (3%) at traditional markets and shopping districts have positively contributed to the activation of Ontong Daejeon usage.

Im Muk, Director of the City’s Job and Economy Bureau, said, “Based on the past operational achievements of Ontong Daejeon, we will activate citizen-centered policy functions and strengthen the local community so that Ontong Daejeon can establish itself as a representative local currency brand.”