Cellivery Living & Health Officially Enters Beauty Business... Launches Skin Delivery Care Brand 'The Laphuseu'

[Asia Economy Reporter Yoo Hyun-seok] Cellivery Living & Health, Inc. announced on the 21st that it officially launched the bio-brid cosmetics brand 'THE RAPUEZ,' incorporating advanced bio technology, and is making a full-scale entry into the beauty market.

THE RAPUEZ derives its name from 'Therapeutics,' meaning treatment, symbolizing the intent to address the root causes of skin troubles. It applies the bio-delivery technology Live Delivery™, which locates damaged areas and delivers anti-aging effective ingredients deep into the skin.

With THE RAPUEZ’s proprietary bio-technology that continuously delivers active ingredients to damaged areas within the skin, it identifies various causes of skin damage and resolves them from the root, helping to address complex skin troubles and signs of aging. The THE RAPUEZ beauty care brand, featuring Live Delivery technology, maximizes inner skin repair efficacy by delivering its unique skin-active ingredient R3 Peptide™ deep into the skin.

The core active ingredient, R3 Peptide, repairs and alleviates skin troubles, ultimately enabling recovery by soothing skin issues and enhancing skin defense.

In a recent clinical trial involving 370 adult women, statistically significant improvements (with over 95% confidence) were demonstrated in facial skin tone (brightness), pigmentation issues such as melasma, blemishes, and freckles, relief from itching caused by dry skin, improvement of skin damage from UV and chemical irritants, reduction of skin oil and sebum, improvement of inflammatory and non-inflammatory acne, as well as anti-aging effects including reduction of eye wrinkles, skin density, skin hydration, and skin elasticity.

Notably, in a clinical trial with 150 adult women exposed to chemical and UV irritation, THE RAPUEZ was shown to reduce skin redness-related troubles by up to 141%.

THE RAPUEZ’s flagship product, the 'R3 Repair Concentrate Serum,' delivers the powerful antioxidant R3 Peptide™ precisely to the areas causing skin damage. Clinical trials have proven 11 clinical improvement and enhancement effects, including fine wrinkle reduction, restoration of skin elasticity, triple-layer hydration improvement, skin elasticity, skin tone (brightness), skin lifting, skin density, damaged skin barrier repair, and skin resilience recovery. It is an anti-aging delivery serum designed to improve complex signs of aging.

THE RAPUEZ’s high-density string formulation, infused with a 100% natural essential signature scent, adheres softly to the skin and is quickly absorbed, providing a non-sticky feel.

The head of THE RAPUEZ beauty business division at Cellivery Living & Health stated, "Starting in Korea, we will progressively launch in global markets including Hong Kong, the United States, Japan, six Southeast Asian countries, and China this year," adding, "Actress Bae Doona will actively participate as the global representative model for THE RAPUEZ in marketing and promotional activities."

At launch, THE RAPUEZ will release seven initial products containing various formulations of R3 Peptide™, including R3 Repair Concentrate Serum, R3 Repair Enriched Cream, R3 Essential Starter, Urgent Shield Mist, Ultimate Advanced Night Cream, pH Rebalancing Cleanser Gentle, and Moist Foam Cleanser Soft. Subsequently, a diverse lineup of beauty products such as hand care and makeup will be introduced.

Meanwhile, THE RAPUEZ’s official online mall will open on the same day.