[Asia Economy Reporter Dongwoo Lee] Aero K announced on the 21st that it won two awards, the Grand Prix and Winner, in the Digital Advertising & Campaign category at the '2021 Ann Award,' the largest digital advertising award in Korea.
The Ann Award is Korea's representative digital award that honors works contributing to the digital industry throughout the year. Aero K received the Grand Prix and Winner awards in the travel & leisure and social media products and services sectors, respectively.
The Grand Prix-winning work, 'Aero K Airlines Family Month Campaign,' is a campaign that embraces various family forms such as single moms, LGBTQ couples, and one-person-one-cat families without prejudice, reconsidering the conventionally accepted family structure and delivering a timely message.
Kim Sangbo, Head of Marketing, said, "We hoped that the airline's brand experience would not be limited to the boarding experience alone but would extend from the content viewed online before boarding to the actual boarding experience and even to content created by customers themselves afterward."
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