Cellivery Living & Health, Inc. announced the official launch of its new bio-hybrid cosmetic brand, THE RAPUEZ, leveraging its advanced technology.
THE RAPUEZ derives its name from "Therapeutics," meaning treatment, symbolizing the brand's commitment to addressing the root causes of skin troubles. THE RAPUEZ incorporates the bio-delivery technology Live Delivery™, which identifies damaged areas and delivers anti-aging active ingredients deep into the skin.
Alongside the launch of THE RAPUEZ brand, actress Bae Doona was selected as the global model. Bae Doona has solidified her position as a global top actress by consecutively generating box office success and buzz with Netflix releases such as
A representative from Cellivery Living & Health THE RAPUEZ explained, “Bae Doona’s sophisticated and luxurious image, along with her distinctive mask-like features, perfectly aligns with THE RAPUEZ brand, which is why she was chosen as the representative model.” Furthermore, starting from January 21 in Korea, the brand plans to gradually launch in global markets including Hong Kong, the United States, Japan, six Southeast Asian countries (Singapore, Indonesia, Malaysia, Vietnam, Thailand, Cambodia), and China, while actively conducting marketing and promotional activities.
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