LG Energy Solution Subscription, Most Popular Among 2040 Generation

Analysis of Shinhan Financial Investment Investors
48.6% Share of MZ Investors in Their 20s and 30s

[Asia Economy Reporter Minji Lee] An analysis of investors who participated in the LG Energy Solution IPO subscription revealed that the 20s to 40s age group had the highest proportion.

According to Shinhan Financial Investment Big Data Center on the 21st, an analysis of Shinhan Financial Investment investors who participated in the LG Energy Solution IPO subscription showed that the 20s to 40s age group was the largest. Among all investors, those in their 30s accounted for 28.6%, the highest, followed by 40s at 22.8%, 20s at 20%, 50s at 16.4%, 60s at 6.9%, 70 and above at 1.6%, and under 20 at 3.7%. The proportion of men and women was almost equal at 49.5% and 50.5%, respectively.

Looking at the proportion of subscription deposits paid by age group, those in their 50s with disposable funds accounted for the highest at 26.5%, followed by 40s at 24.3% and 60s at 19%.

In this subscription, 98.4% of investors participated using digital channels such as MTS. Regarding the subscription amount, subscriptions made through digital channels accounted for 84.2% of the total paid deposits, while deposits from investors who visited branches for subscription accounted for 15.8%, indicating that high-net-worth individuals often visit branches to participate in subscriptions.

Kim Seung-su, head of Shinhan Financial Investment Big Data Center, stated, “An analysis of the age groups of customers who recently participated in IPO subscriptions through Shinhan Financial Investment shows a steady increase in the proportion of those in their 20s and 30s,” adding, “This is believed to reflect the tendencies of the MZ generation, who are highly interested in investing through digital channels.”