Lotte Duty Free, 'La Mer' Online Beauty Class... Strengthening Experiential Marketing

On the 20th, a La Mer employee is explaining how to use the product at the Lotte Duty Free VIP virtual event.

[Asia Economy Reporter Lim Chunhan] Lotte Duty Free announced on the 21st that it held an online beauty class in collaboration with the luxury cosmetics brand La Mer.

Lotte Duty Free invited about 40 customers to a VIP virtual event, where they introduced the usage and beauty tips of La Mer's total anti-aging line, 'Genaissance de La MerTM.'

Customers were given product trial kits and massage tools in advance so they could experience the products together during the beauty class. After the event, 1:1 customized skincare solutions were provided to customers who wished for more detailed beauty consultations.

Lotte Duty Free will present La Mer special gifts along with Lotte Duty Free reward points according to the purchase amount to customers who purchase La Mer products by the 27th among those who attended the event.

A Lotte Duty Free official said, “We resumed brand collaboration events, which had been suspended for a while due to COVID-19, by switching to non-face-to-face formats,” and added, “We plan to expand contact points with customers by planning various concepts of non-face-to-face events throughout this year.”