Sealy Bed Launches 2022 New Brand Campaign 'The One and Only in the World'

Sealy Bed 'One of a Kind' Campaign Promotional Image. [Photo by Sealy Korea]

[Asia Economy Reporter Kim Jonghwa] Global premium mattress brand Sealy Bed announced on the 21st that it will carry out a new brand campaign 'One of a Kind' to celebrate its 141st anniversary.

As the campaign name 'One of a Kind' means 'unique' and 'rare to find a precedent,' this campaign was planned with the intention of delivering Sealy Bed's unique premium value of being 'the only one in the world,' perfected over 141 years. Online and offline events targeting prospective newlyweds will be held, and a TVC advertisement will also be released.

The 'One of a Kind Wedding' campaign, designed to help create a one-of-a-kind newlywed bedroom interior, is richly prepared with ▲an online bedroom customizing event and ▲an offline promotion offering gifts according to purchase amount.

The bedroom customizing event is designed so that customers can intuitively understand the differentiated value of Sealy Bed's bespoke products and services, and winners can directly experience that value. Participants complete their entry by uploading an image of their decorated bedroom on their personal SNS with the required hashtags and leaving the URL of the post in the comments. From today until the 28th of next month, 141 winners selected by lottery among participants will receive various gifts such as the Sealy mattress and frame set used to decorate the bedroom and wedding goods.

Until March 27th, an offline gift promotion will be held for customers who purchase in-store. During the event period, customers who visit Sealy Bed's official dealerships, department stores, and outlet stores and purchase products can receive gifts according to the purchase amount, such as goose down comforters, hotel-style bedding sets, and mattress covers. Detailed information can be found on Sealy Bed's website and SNS channels.

No Injong, head of Sealy Bed's marketing team, said, "To commemorate the 141st anniversary, we have prepared the 'One of a Kind' campaign emphasizing Sealy Bed's irreplaceable premium value," adding, "Through online events where you can experience the features of Sealy Bed's bespoke products and services and gift promotions, we hope prospective newlywed customers can create a one-of-a-kind newlywed bedroom and enjoy abundant benefits."