Paikdabang Launches Two Types of Cold Brew Concentrate

[Asia Economy Reporter Moon Hyewon] The Born Korea's Paikdabang announced on the 21st that it will newly launch ‘Two Types of Cold Brew Concentrate’ that allows you to enjoy the deep body and rich flavor of coffee beans anytime and anywhere.

The two types of cold brew concentrate consist of a decaffeinated cold brew concentrate that removes more than 90% of caffeine to reduce caffeine burden while preserving the original flavor of coffee beans, and an original cold brew concentrate that focuses on the clean taste and aroma unique to cold brew. It has the advantage of containing high-concentration cold brew coffee concentrate with a high Brix, allowing you to enjoy a rich coffee taste even in small amounts. It is released in a small 300ml bottle product for easy enjoyment regardless of location, and can be diluted with an appropriate amount of water or milk to suit your taste.

Paikdabang, responding to consumers' continuous requests for re-release of cold brew menus including decaffeinated options, will re-release the ‘Cold Brew Series 8 Types,’ which had been offered as a limited seasonal menu every year, as a regular menu nationwide at Paikdabang stores except for some locations.

The seasonal pack menu can be changed to decaffeinated without additional charge, and can be enjoyed in various ways such as ▲‘Cold Brew’ with refreshing acidity born from the maturation process ▲‘Cold Brew Latte’ with the savory flavor of milk ▲‘Cold Brew Condensed Milk Latte’ and ‘Cold Brew Brown Sugar Latte,’ which create a fragrant harmony with the added sweetness of condensed milk and brown sugar, respectively.