Shinsegae Casa, Onion Launches 'Soi Sofa'

Shinsegae Casa has launched a new modular sofa product called "Soy" from its online-only furniture brand "Onion."
[Photo by Shinsegae Casa]

[Asia Economy Reporter Kim Jong-hwa] Shinsegae Group's leading living & lifestyle company, Shinsegae Casa Co., Ltd., announced on the 20th that it has launched the new 'Soy' sofa from its online-only furniture brand 'Onion' and is offering a special 20% discount along with recruiting customer experience groups.

Onion is an online-only furniture brand launched by Shinsegae Casa targeting the MZ generation, which is emerging as a core consumer base. The newly introduced Soy sofa also actively reflects the lifestyle and preferences of the MZ generation, offering reasonable prices, practical functions, and trendy designs.

The Soy sofa is a modular sofa that allows free combination and arrangement. Composed of four modules, it can be customized according to the lifestyle and housing space type or size of various family members, including single-person households, newlyweds, and families with children.

To commemorate the launch of the Soy sofa, Shinsegae Casa is running a special 20% discount and customer experience group event until the 20th of next month. It is available for purchase through various online channels, including Shinsegae Casa's lifestyle-specialized online platform ‘Good.com’, and applications for the experience group can be made via Good.com and the official Instagram.