"It's Not Someone Else's Problem"... Capturing the 2030 'Young Hair Loss' Market

Olive Young 2030 Purchases Up 60%
Expanding Hair Loss Products and Hiring Young Models

[Asia Economy Reporter Lim Chun-han] The 2030 generation is rapidly emerging as the core consumer group for hair loss products. This is because the number of people expressing concerns about hair loss is quickly increasing due to stress and external environmental factors.

According to CJ Olive Young on the 20th, total sales of scalp and hair loss care products increased by 32% compared to the previous year. This year, sales from the 1st to the 18th also rose by 20% compared to the same period last year.

By age group, the 2030 generation accounted for about 60% of purchases. In the hair cleansing product sales ranking, five scalp and hair loss care products, including Dr. For Hair Poligen Shampoo and Labo H Hair Loss Symptom Relief Shampoo, were listed within the top 10.

Sales of hair loss products are also significantly increasing on major online malls. According to 11st, from the 1st to the 18th, transactions for scalp massagers increased by 80%, laser scalp care devices by 169%, and other clinic items such as functional shampoos and brushes by 134%. During the same period, Gmarket saw a 10% growth in sales volume of hair loss care products.

The distribution industry is actively targeting the demand of the 2030 generation, who have emerged as major consumers. CJ Olive Young increased the number of hair loss-related products by 43% compared to the previous year just last year. This is based on the judgment that while hair loss was previously perceived as caused by genetic factors or aging, it is now spreading as a general concern among young generations, leading to market growth. Hair loss shampoo companies are also intensifying marketing by featuring GD (G-Dragon), Kim Hee-chul, and others as advertising models.

A distribution industry official said, "The new term 'young hair loss' has emerged as many young people express concerns about hair loss," adding, "As demand to prevent hair loss in advance increases, various scalp care product groups that fundamentally manage hair health beyond hair loss shampoos are also gaining attention."